While working at Strawberry Hotels (formerly Nordic Choice Hotels) at Clarion Hotel, I had the opportunity to contribute to the meaningful Women's Day 2021 initiative for Clarion Hotel that celebrated female diversity within the organization. I conceptualized and developed the campaign's thought-provoking central question: "What does the word women mean to you?" The project aligned perfectly with my passion for exploring diversity and representation in creative work. Beyond concept development, Together with my manager we thought about the campaign's visual identity by: Crafting a distinctive logo that embodied the campaign's spirit. This comprehensive approach created a unified campaign that not only honored the women of Clarion Hotels but also sparked important conversations about gender identity and representation in the hospitality industry.