During my final year at Hyper Island, we organized a live-streamed Final Exhibition event. As part of a team of classmates, I took on the responsibility for marketing and content creation to promote the event. Collaborating with a classmate who handled the designs, we decided to incorporate Hyper Island’s brand identity through its signature color palette. I developed the slogan, co-created animations to tease the event, designed invitations, and managed ad campaigns across various social media platforms. Our efforts ensured impactful promotion for our final Motion Design exhibition.