For this task, I was asked to create a paid social media ad for Natural Cycles, specifically promoting their Birth Control mode to the US market. The brief included incorporating motion, featuring the “Not fertile” phone screen, and creating a static version that still captured the essence of the message.

I started by researching the brand and its tone of voice, as well as looking at previous top-performing ads for inspiration. From there, I created a mood board to guide the visual direction and ensure everything stayed aligned with Natural Cycles' style. Based on that, I developed a few sample concepts—both a static image and a version with subtle motion, designed for use across their social channels.