While working as a designer at Hubso, I was collaborated to create a signature logo for emerging fashion brand LXA. Working within established brand parameters, I developed a distinctive visual mark that would specifically complement their hoodie design while strengthening their overall brand identity. My design process involved synthesizing the initial concept direction with a deep understanding of the brand's aesthetic vision and target demographic. The resulting logo featured green outline elements against a neutral gray hoodie. The market validation was immediate: the initial hoodie release featuring my logo design sold out completely, prompting the brand to expand production with additional colorways.