For my second logo design with clothing brand LXA, I developed a strategic logo adaptation specifically for their expanded apparel line. Working from the client's specifications and concept direction, I created a refined version of their visual identity that would perform effectively across multiple garment applications. I crafted a white version of the logo to maintain strong visibility and brand recognition across the brand's diverse color palette of hoodies and t-shirts. The final design successfully balanced the client's established brand identity with the practical requirements of textile printing, resulting in a cohesive visual system applied throughout their entire hoodie collection and t-shirt line of this campaign.
CLIENT: Lxa The Label ROLE: Logo Print Designer YEAR:
2023 ART DIRECTION: Hubso AB SOFTWARES: Illustrator
PROCESS:
Ideation of the logo design