Ingager's recruitment team, representing Nike, asked me to develop a campaign concept and motion design for Crater Impact sneakers as part of their Move to Zero sustainability initiative. The challenge: create strong visual brand identity that elevated the product within the broader campaign narrative. I had creative freedom to develop an ad video using motion graphics. My approach was to weave Nike's design language geometric lines, dots, and their campaign color palette into the product footage and campaign clips. This created visual consistency while keeping the focus on the sneaker itself. The result was a cohesive, dynamic narrative that strengthened brand recognition without overwhelming the product.