While based in Bali and Australia, I collaborated with With Grace Group on brand identity for “Sayong”, a luxury community concept built around curated experiences and meaningful connections. Working alongside the Creative Director, I collaborated and designed the visual identity system design, including logo, color palette, graphic language, social media strategy, and brand applications.
The challenge was to create a distinctive visual identity that signals exclusivity and premium positioning while feeling welcoming and cultivated. My approach: I developed a cohesive visual system that moved beyond the logo, a complete brand language expressed across social media, merchandise, presentations, and photography styling. The result was a premium aesthetic that positioned Sayong as a nexus for like-minded individuals.